Dave Jones Store Sign from Cody, Wyoming

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During the tourist season, and especially during Stampede days in the 1920, articles in the Cody Enterprise stressed the importance of wearing western clothes. "Get on the red shirt and top boots and help put 'er on Wild." "On June 1st the localities will be urged to don their eight-gallon hats and buckskin vests and 'go western' for the summer." This added to "creating the proper atmos­phere" for the town sometimes billed as "The Old West at its best."

"A local business, the Dave Jones Store, which specialized in western wear, naturally supported the wearing of the standard western uniform in its advertisements."

H: 12" L: 20"

 *CS*

 

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