Well Hello Cupcake!

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The Cupcake Craze is in full-swing in the U.S. and with good reason, they’re darn good. Lauryn Mathis and Keith Robins of Luxe have embraced America’s love of mini-cakes and pretty much perfected the whole cupcake concept. Not only did they make it mobile, they put a boozy twist on many of their from scratch recipes (think Cosmo or Margarita in a baking cup) but they’re serving them fresh from an old DIVCO milk truck. The whole experience is like stepping back in time; the truck, the cakes served by the hands that baked them, the recipes, many of which are inspired by classic cocktails — harken back to a bygone time.

So, without further ado, sit down and take a minute to get to know Lauryn & Keith.


Lauryn Mathis & Keith Robins co-owners of Luxe Cupcakes

When & How did you get started in the Food Truck/Baking Biz? Lauryn: I’ve always loved to bake, I learned alongside my mother for a number of years until I found that the kitchen was “my domain!” It wasn’t until my early twenties that I found a career in the baking industry. I started my career in my hometown’s very first cupcakery and from there I moved to Denver where I found myself working for two extraordinary cupcakeries that taught me so many of the skills that I use today. After moving to Bozeman from Texas, I couldn’t find the niche that I was craving so I began developing my own line of cupcakes. I was baking cupcakes for about a year & half before I found a complete concept that interested me. It was at that point that I convinced Keith to join me & become my business partner. From there the Mobile Tasting Room and the entire Spirited Sweets menu was born.


La Margarita: A buttery lime, orange cake, topped with a lime buttercream & margarita salt

Is baking your first love? Lauryn: It’s a close tie with my dogs & chickens! Keith: I don’t bake, I taste test!

Why cupcakes? Lauryn: Cupcakes are nostalgic!

How did you come up with the idea of boozy cupcakes? Lauryn: Keith & I come from a long line of food & beverage jobs. I have a baking background & Keith is a mixologist, so developing Spirited Sweets & becoming bakeologists just felt right.

What’s your favorite cupcake? Lauryn: Having one favorite is too much of a commitment for me. Keith: The Southern Gentleman, it’s BOURBON & BACON.


Keith’s favorite cupcake: The Southern Gentleman, it’s bourbon meets bacon in a cupcake. 

What’s your favorite thing about being in the Food Truck Biz? Keith: Everyday is new.  Lauryn: I love to see how customers react to our product! 

Where’s your regular perch? Keith: We don’t have a “regular” perch per se. During the week and on weekend nights you can find us on Main Street.

Do you have a favorite event/venue? Lauryn: Food Truck Fridays at The Architect’s Wife are the most exciting, but we love going to brew festivals around the state!


The DIVCO in all her glory. 

Where did your truck come from? Lauryn: Keith studied dairy science in college and knew that he always wanted an  old DIVCO milk truck. When the idea of opening up an actual food truck came to the table, he brought the idea of purchasing a milk truck & I fell in love with the idea. There is something about the DIVCO that says “sweets!” We started scouring the internet for milk trucks – making inquiries in Pennsylvania, California and Nevada to name a few.  We even road tripped out to Kansas to look at a vehicle. Finally, we found this beauty in Dallas, Texas!

Photography by Devin Helen Tanner

The Deets:

Join AW fof Food Truck Fridays

’til July 1st

From 11:30am – 2:00pm

The Line-up:

Luxe Cupcakes

Grille 406


Oba Acai


Vogue Mobile Fashion

Don’t forget to stop by our downtown furniture store this Friday to get your hands on this cakey goodness!